The global pandemic has had a histrionic impact on multiple print segments, a downturn conveyed by both emerging and advanced economies alike. For many companies, the pandemic has presented numerous challenges, but a lot of companies have harboured great working relationships and learned collaboration tools like Zoom that have facilitated them to keep in touch with each other and to maintain open lines of communication with clients around the world. Functioning with clients, both existing and new, during a pandemic has been challenging. Cultural differences and communication techniques are certainly a bit more pronounced but at the same time, many have comprehended to drive these interactions just as effective and successful. One positive facet of these circumstances is that these new avenues for communication and collaboration are in some modes more effective and surely will outlast the pandemic. It adds new trusted and tested mechanisms to enrich contacts with the company’s sup...